Professor of Organizational Behavior
Field:
Expertise:
Organizational behavior, Online reviews, Artificial intelligence, Social networks, Innovation and Creativity
Description:
Balázs Kovács studies how categories, awards, online reviews, and social networks shape audiences’ perceptions and evaluations in creative domains such as music, literature, dining, or innovation. He typically uses large-scale, “big data” approaches and artificial intelligence (AI) to study these questions.