OPAC can help you communicate your work to members of the media and to a wider audience. Here are some of the helpful communication tools and services available to the Yale community.
When a reporter calls, be prepared. OPAC provides helpful learning techniques and tips to help you achieve good press.
News Release Guidelines
Helpful guidelines intended to serve as a style resource and to promote consistency in the press releases reporters receive from offices across Yale.
Need an image for your website or publication? Browse the Yale Photo Collection for shots of campus, events, people, and more.
Information on Yale’s visual identity for print and digital. Find out the proper use of the Yale logo, typeface, and colors, and how to download related files.
Yale Broadcast Studio
The Broadcast Studio provides a wide range of video and audio services to the Yale community. The center includes two fully-equipped television studios, an audio recording studio and a fully-integrated videoconferencing room.
Learn how to download the official Yale app, Yale Mobile, for campus news, events, maps, and more.
OPAC manages Yale’s official social media channels, including Facebook, Twitter and Instagram, and offers expertise in all things social.
Web Publishing Resources
Yale offers several web publishing options for faculty and staff interested in website development. OPAC’s digital strategy team can advise departments and organizations on how to get started, including guidance on content strategy and using the university’s free web publishing tool YaleSites (powered by Drupal).
Yale Message (Email marketing tool)
Yale Message is an email marketing tool built on Salesforce Marketing Cloud. Send enewsletters and targeted communications to university and non-university audiences.