Ravi Dhar Ph.D., M.B.A., B.Tech.

  • George Rogers Clark Professor of Management and Marketing
  • Director of the Center for Customer Insights
Field: 
Expertise: 

Brand management, consumer behavior, marketing

Description: 

I am an expert in consumer behavior and branding, marketing management, and marketing strategy and a leader in bringing psychological insights to the study of consumer decision-making. My research focuses on using psychological principles, such as limited self-control and cognitive limitations in processing information, to investigate fundamental aspects about the formation of consumer preferences and goals in order to understand consumer behavior in the marketplace. 

Contact
Office: 
203-432-5947; 203-432-6069