Berkeley Master’s Tea
In this entertaining talk, he’ll revisit some horrifying disasters from his journalism career—and, more importantly, pick apart how things went off the tracks.
About David Pogue
David Pogue writes the tech column for the New York Times every week, and in Scientific American every month. On TV, you may know him from his funny tech videos on CNBC every Thursday, or his stories for CBS Sunday Morning, or the NOVA miniseries he hosted on PBS, called “Making Stuff.”
With over 3 million books in print, David is one of the world’s bestselling how-to authors. He wrote or co-wrote seven books in the “for Dummies” series (including Macs, Magic, Opera, and Classical Music); in 1999, he launched his own series of complete, funny computer books called the Missing Manual series, which now includes 120 titles.
David graduated summa cum laude from Yale in 1985, with distinction in Music, and he spent ten years conducting and arranging Broadway musicals in New York. He’s won an Emmy, a Loeb award for journalism, and an honorary doctorate in music. He’s been profiled on “48 Hours” and “60 Minutes.” He lives in Connecticut with his three children. His web site is www.davidpogue.com.
In his ten years reviewing tech products for The New York Times, David Pogue has seen his share of turkeys. Many were so obviously failures a kindergartener could have spotted them. Sometimes the problem is design. But more often, it’s procedural, having to do with misfires in communication, PR, marketing, or groupthink.